What all have you found out about mobile marketing? Do you have a marketing plan? If you have one, do you desire to improve your plan? Is what you are doing helping or hindering your business? Are you confident that you are utilizing your plan in the best manner? If reading these questions make you question yourself, you definitely need to read further.
For the most technologically savvy customers, include QR codes on all printed advertisements. Those with smart phones and appropriate mobile devices can easily access specials or your website. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
When marketing for mobile phones make sure that the message you send are short and simple. They should immediately know what your message is and be able to absorb it quickly.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you need unbiased opinions, you can hire testers.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. Base the creation of your new campaign on the success formula of your old one.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Try to be respectful of the individual you are contacting.
Going viral is one of the best ways for your ads to be effective. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Customers probably will not search for you, however they may check you out on a social networking site.
You should remember that Internet navigation is a lot harder on a mobile device. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Make sure you give A/B testing a try with your mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Choose the better performing option from the two of them.
The use of mobile friendly maps will help attract local customers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Sending offers too often is annoying and will turn customers off. It is proven that customers respond best to offers that are sent out only a few times a month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. When it comes to making special offers, there is such thing as too much of a good thing. Customers will not consider a deal special if they believe they can get a comparable deal in the near future.
Your mobile marketing materials should be integrated with relevant content on your mobile website. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate. People like to take action rather than reading a static page. When people can do something, it leads to sales.
Make sure to share your business information on all of the best social networking pages. This is essential to your business being found. Focus on the basics of your business and start branching out from there. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.