Mobile marketing can be defined as the distribution of any kind of advertising message to a customer through a wireless network. There are hundreds of ways that somebody is able to promote their businesses through mobile devices. Wondering where to begin in such a broad topic? Try starting with the advice below.
Start by building a proper database. Avoid adding nothing but mobile numbers to your database. Get permission before adding anyone’s cell phone number to your list. This can be done either with a Web form or having the person text you with a given short code you gave them.
Have your friends test your site, ads, emails, and other parts of your campaign. If you need unbiased opinions, you can hire testers.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. It is important that you are different than competitors.
A home base is essential for your standalone mobile platform. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not develop your business solely on a mobile platform.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
Remeber that viral ads will have the most impact. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. You should operate this way too. You need to continue to socialize in your marketing network to build it up. Use every method you have access to.
Remember, it is harder to navigate through your website using mobile equipment. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
On the mobile landing page, try out A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. You then can progress with your mobile campaign with the one that works best.
The key with mobile marketing is location. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Consider what it can do for your business and how a location-based marketing strategy could work for you.
Have maps and directions on your mobile website to make it more mobile friendly. Mobile devices are being used by a large number of people to find directions. The process of finding you should be simple and straight-forward. Have maps that are clear, so when people do a search it is easier to find. Use a Google maps link for exact directions.
You want to make your marketing emails mobile friendly. This increases their effectiveness. It is vital that you ensure your links are mobile friendly. In addition, provide contact numbers that can be dialed simply by clicking on them. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Don’t forget to still take full advantage of your standard website. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. Customers can view how to sync with you when they are away from the office once they visit your website.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. Verify your message delivery system is functional before before beginning your marketing campaign. Also, send it to coworkers first and see what their impression of it is before going live.
Mobile marketing is an interesting subject. Each business has unique needs, and no single marketing plan will suit everyone. One marketing technique may work for one business, but it may be useless to another. Hopefully this article has given you some starting points to think about.