Mobile marketing gives you access to millions of mobile device users that may not respond to other types of marketing. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
Mobile marketing messages should be brief and easily understood. Make sure they know your message and can absorb it, as quickly as possible!
If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. It can be hard to put together an effective and successful mobile site. Consider hiring outside qualified developers to ensure this goes smoothly.
Your customer base doesn’t change unless the market changes, but customers come and go. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Keep this in mind during your conversation.
Do not assume that everyone will understand what abbreviations mean. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Mobile websites should use search engine optimization techniques just as larger websites do. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. When used improperly, SMS can do more damage than good. It can feel very intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. A policy of honesty is the best way to build trust with your customers.
Become very knowledgeable about the customers you are trying to reach. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. For example, what is your customer’s preferred method of contact? What type of operating systems do they use on their phones? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. When a person searches for a business on his or her phone, the map allows them to find it quickly.
Do not send offers too often. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. If you’ve trained them to expect a lot of offers in a short time, they probably won’t take immediate action.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Bring it up in various ads, on social networks, and on your site. People are more likely to join if you mobile campaign offers exclusive benefits. Present your mobile campaign as a great way to have fun and stay informed of special offers.
Know what you want to accomplish before starting your mobile marketing campaign. Know exactly what it is you want to achieve by using mobile marketing. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
Run a usability test before you go live with your campaign. You have to make sure that your customers will be able to view the content that you are sending them. Ask people that you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.
Put up your business information on social media pages. This will help you get more exposure for your business. Start by focusing your on the fundamentals of your business, and then gradually extend your reach. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
Do not send too many offers on mobile platforms. Stick to the essential ones. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.
Start with a picture-to-screen marketing scheme. This allows customers’ mobile phones to take pictures. Photos are then sent and posted to a digital screen. You can display these images on many digital billboards or on one TV.
Keep your message clear and simple. Lessening the amount of clicks you need will create the most efficient marketing system. The keypad on most mobile devices is very small, which makes extensive typing a chore. Consequently, you will find it advantageous to stick to the basics with your campaign.
As more and more people own mobile devices, the demand for mobile marketing will increase. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Just go for it!