Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever text message customers for no good reason. Always make sure that what you’re messaging them about is relevant and important. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers want information, not funny texts that they would normally get from a lose friend.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. This way, customers with smart phones can just scan the phone and get access to your website features. QR codes should appear on business cards, brochures, catalogs and posters. Customers can use the QR codes to gain quick and convenient information about your brand and products.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. You have to get right to the point and make it short when using mobile marketing.
Recruit friends to test your marketing methods before trying them on the public. If you can afford it, you might even want to hire someone to give you an objective opinion.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Follow the same principles you have used in your previous campaigns.
There’s plenty of money to be made in mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. For marketing purposes these locations are perfect. Bring the marketing directly to the customer.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Use mobile-friendly maps and driving directions on your site. There are a lot of people that rely on mobile devices for getting navigational directions. The process of finding you should be simple and straight-forward. Have maps that are clear, so when people do a search it is easier to find. Adding a direct link from your site to Google maps can be very helpful.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. It is not unusual for a new customer to perceive a mobile message as spam.
Design email campaigns that are friendly to mobile devices to increase your success. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. They will allow your potential customers to find your location easily when they are searching for your store.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. If people feel that your mobile campaign could be helpful, they are likely to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. You need to consider all possible options when it comes to a mobile marketing plan. Use scripting that works on every one of them to truly be successful with your campaign.
Combine your mobile campaign and your social media efforts. Your mobile website should feature mobile-relevant material, designed to draw readers and integrated for participation with the rest of the site. By making readers feel as though they will be able to accomplish something, they will buy more stuff.
Use different types of marketing pieces that provide detailed information all at once for the best effect. Send your customers some mail a while before an event, such as an after-Christmas sale. You can email your customers beforehand, then an hour before the event send them a reminder by text.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. You will likely see an increase in the size of your customer base and your profits.