Creating a mobile app for a business is a lot different from creating other types of mobile apps and simply converting your website into a mobile app is insufficient. In this article, you will find out the necessary steps to create a mobile app for your business.
Step 1: Create Your Developer Accounts
To begin, you first need to create your iOS Developer and Android Developer accounts. This is easy to do you can have it done within 24 hours. An iOS Developer account currently costs $99 per year and an Android Developer account costs about $26 one time. You want to both an iOS and Android mobile app because whatever your target market is, iOS and Android devices are both being used by your prospects and customers.
Step 2: Determine The Objectives of Your Mobile App
The objectives for your app are critical. Knowing the objectives of a mobile app for your business is how you begin the design for your mobile app because the objectives determine the necessary features and functions that a mobile app of your business requires.
Your mobile app must solve the specific problems of your business model, service provision, and marketing. It must also solve the problems of your customers, making the experience of doing business with your more efficient and effective. A mobile app for your business must provide additional value for your customers and it must appeal to new leads or prospects.
Step 3: Market and Competitor Research
Market research is very important because it allows you to precisely identify the needs of your leads and customers. A competitor analysis will help you to identify the strengths and weaknesses of your competitors. You will gain insight on the shortcomings of your competitors which you can build upon or address with a mobile app for your business. Additionally, if your business has employees, meet with them to find out their needs and how your mobile app can help them also. Keep in mind that a mobile app for your business is a comprehensive solution for your entire business, serving your business as well as your customers and your community.
Step 4: Begin The Design Ideation of A Mobile App For Your Business
Create a list of features and functions that your mobile app must have in order to meet your objectives, address the needs of your business, and to provide additional value and convenience for your leads and customers. You must make sure that each feature and function is easy to use and intuitive because that is what will be most attractive to your leads and customers while also optimizing the process of operating your business. Additionally, you need to decide how your mobile app will be monetized.
Step 5: Build An MVP (Minimum Viable Product)
Create a mockup or demo of your mobile app. This is necessary because it allows you to identify anything that may cause issues for the users of your mobile app. An MVP (minimum viable product) also serves the purpose of identifying any technical errors or problems which could harm the experience of a mobile app for your business. This is also when you determine how the user interface of your mobile app will look. The app icon for your mobile app must be recognizable, simple, and attractive. Be sure to not use heavy graphics or software processes that are not necessary because these things can effect the speed of your mobile app.
Step 6: Build and Test The Initial Version of Your Mobile App
The first version of a mobile app for your business is the result of optimizing the MVP (minimum viable product). You need to test your mobile app before publishing it to make sure that everything is in order and it functions as required.
Step 7: Publish Your Mobile App
When publishing the mobile app for your business, you need to be aware that the app download page is not only the sales page for your app (even if the mobile app is free), but it is also a representation of your brand and business. The description for your mobile app must inform potential users of your mobile app about what to expect and what’s in it for them. The description for your mobile app must use simple but effective language. ASO (App Store optimization) is what makes your mobile app visible and it is necessary for people to find your app when they are browsing the iOS App Store or Google Play. ASO includes the name of your mobile app, keywords, the mobile app description, and the mobile app subtitle.
Step 8: Promote Your Mobile App
Mobile app marketing is different from promoting a website or a funnel. The process is more efficient and it can cost a less than other forms of marketing. However, you still need a solid marketing strategy in order get your app in front of your target market. Using paid advertisements like Apple Search Ads and Google AdMob are the 2 primary digital marketing platforms that provide the best results. Apple Search Ads and Google AdMob are easy to use platforms
The Cost To Create A Mobile App For Your Business
The industry average cost of building and deploying a mobile app for iOS and Android is currently ranges from $40,000 to well over $100,000… but with Pacific App Studio, you’ll never have to pay such high prices to have a mobile app for your business. For only $150 per month, you can build and deploy a mobile app for your business (with no coding!) or we can build it for you starting at only $2,000 ($1,000 deposit required to get started). Download the Pacific App Studio mobile app to learn more or schedule a free consultation with us now.